Sodastream Super Bowl commercial – Scarlett Johansson

If you’re the underdog, how do you advertise? This Sodastream Super Bowl commercial with Scarlett Johansson shows how. Get a famous actress to use the product, make it special, and say sorry to Coca-Cola and Pepsi. Simple! The video itself is actually titled “Sorry, Coke and Pepsi”, which is a cool wink to the two big soda brands. Of course, Scarlett Johansson adds a nice touch too.

So, what do we get to see in the Sodastream Super Bowl commercial? Well, Scarlett Johansson starting out by saying she saves the world, like other actors. She heads off to the Sodastream device to combine water, bubbles and flavor into the tasty soda she sips later on. She wonders though, how she could make the message go viral. Cut to Scarlett dropping the robe showing of a sexy dress, camera moving to slow motion mode and her saying “Sorry Coke and Pepsi”.

I have to say, not the most original or entertaining, but still funny. The reason I think it’s funny is because the underdog status Sodastream chose to exploit in this commercial. Before this commercial, I had not heard of them yet: but now I have 🙂