Black and Blaze coffee turns you print campaign

Such a simple idea, yet strong message. Great for print, this Black and Blaze coffee ad.

Other variations besides the one below include off to on, the – to + symbols, and the pause to play symbols.







Black and Blaze is a young company compared to many other coffee companies. They’ve been established in 2010, while others have been around for many decades. They are based in Switzerland: you can find their website here.

Advertising Agency: Inhalt&Form Werbeagentur BSW, Zurich, Switzerland

Creative Director: Serge Riedener
Art Director: Karin Estermann
Copywriter: Fabian Zahner
Photographer: Oliver Nanzig
Brand: Black & Blaze
Published: December 2013

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